Robertson had contributed an article, ‘Mapping the Global Condition: Globalization as the Central Concept’. It was in the year 1990 that Mike Featherstone edited a book, Global Culture (Sage Publications, London) which appeared in the market. And again, to quote a line of Bob Dylan: “You’d better start swimming, or you’ll sink like a stone.” Where is the alternative? Let us explore globalization from the perspective of sociology.Īny discussion on globalization – its meaning and content – should necessarily begin with Roland Robertson, who could be said to be father of globalization. It is also argued that globalization is nothing short of a cultural bombardment on the developing countries by the western modernity – capitalism, industrialism and the nation-state system.Īnd, the supporters of globalization – its intellectual lobby, keep on threatening as Fukuyama would say – there is end of history there is no alternative to capitalism, since socialism has collapsed. There is yet another fear that the gap between the rich and the poor would increase.
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And, who knows, the state itself would die. There is always a fear that the nation-state would lose its identity and importance. Moreover, ‘surface’ events, such as the end of cold war, the collapse of communism and the Soviet Union, the transition from industrialism to post-industrialism, the global diffusion of democratic institutions and practices, together with the intensification of patterns of worldwide economic, financial, technological and ecological interdependence, have all signalled to many observers the final clearing away of the old world order, with all its menacing features, and the inauguration of a new world order which contains the promise of an evolving world, society, a single global community of fate.Ĭertainly, there can be little doubt that the world is being re-made around us, that radical changes are under way which may be transforming the fundamental parameters of modern human, social and political existence. Revolution in information technology and an ever-increasing role of mass media have strengthened the ideology put forward by enlightenment and modernity.
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Society is now changing so fast that globalization seems to be the only alternative for the world. Such a vision has shaped the emancipatory aspirations of both liberalism and Marxism, which have been committed to the eradication of those structures – the state and capitalism respectively deemed to suppress the realization of a cosmopolitan world order based upon liberty, justice and equality for all of humanity.